Meet Wayne Hedlund

Asana Consultant & Trainer
Workflow, Systems & Leadership Coach

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The Path That Got Me Here

A Bit of Backstory

I’ve spent 20+ years leading teams, running operations, and building the systems that keep good work moving. That path has run through nonprofit executive leadership, organizational consulting, and hands-on work with clients across dozens of industries. The mix continually shapes how I think.

Teams do their best work when three things come together: solid structure, smart workflows, and people who actually know how to use their tools. Take away any one and the whole thing wobbles. Most of what I do — across every service — comes back to keeping those three in balance.

Master’s in Organizational Leadership from Regent University. Certified Asana Service Provider since 2020. Author of Practical Productivity: Simple Habits for Busy Humans (2026). Twenty-five years of speaking and training, from small teams to rooms of a thousand.

I live in the Rochester, NY area with my wife Becky. I’m a dad to four and a grandfather to a growing crew. I read a lot, drink too much coffee, play pickleball when the weather cooperates, and am slowly working on a youth novel that may or may not ever see daylight.

A Book for the Overwhelmed

I wrote Practical Productivity for the hundreds of people I’ve worked with over the years who always seem to be drowning. They’re buried in tasks, one bad week away from burning out, and quietly wondering if everyone else has it figured out. (Spoiler: they don’t.) It’s a practical, honest guide on building the small habits that help you protect your time, energy, and focus every day.

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Wayne’s Approach

Committed to Excellence

I treat every project as if I were the owner, working to ensure my clients are pleased with all provided services.

Strategic Thinker

A Master’s in Organizational Leadership and Bachelor’s in Psychology shape how I approach problems and find solutions.

Highly Flexible

I seek to be adaptable to optimally serve clients, offer customized service and provide flexible schedules.

Striving for Authenticity

Transparent Guidance Without Agendas

Making a Difference

My goal is to make a difference for your team.

Clear Communication

Working to get it right, the first time!

Let’s Start a Conversation

Find me on LinkedIn

connect@waynehedlund.com